Operations · 06
Cadence & Mix
Do not increase volume merely because reach is low. Improve the message, proof, visual asset, hook, and CTA first.
Weekly cadence
- 2 Reels per week.
- 1 Carousel per week.
- 1 static post per week.
- 3 Story frames on 3 days per week.
- 1 direct invitation or conversion-focused item per week, integrated into an existing format.
- 1 trust or proof item every two weeks.
- Monthly performance review.
- Full strategic review after 90 days.
Rule
Consistency supports reputation; volume does not replace strategic clarity.
90-day mix
| Focus area | Share | Topic clusters |
|---|---|---|
| Día de Muertos 2026 | 50% | Seasonal and signature journeys · Cultural life and thoughtful discovery · Places with meaning |
| Master-brand awareness | 30% | Places with meaning · Traveling together · Designed journeys and travel intelligence |
| Founder, process, and partner proof | 15% | Designed journeys and travel intelligence · Traveling together · Cultural life and thoughtful discovery |
| Future-oriented signals | 5% | Places with meaning · Seasonal and signature journeys |
Note
This is a campaign allocation for a 90-day period, not a permanent content ratio.